WBRC FOX6 News Promotion
As a Senior Marketing Producer at WBRC FOX6 I have worked on a variety of projects that promote WBRC’s brand, newscasts, weather team and investigative stories.
FIRST ALERT WEATHER
Weather coverage is a huge focus for any local television station and promoting the FIRST ALERT Weather Team at WBRC is a key part of the station’s branding and overall marketing strategy. A large part of my time at WBRC has been spent collaborating with the entire marketing team to produce engaging and memorable FIRST ALERT Weather promos that align with WBRC’s “On Your Side” branding.
ON YOUR SIDE
Promoting the Six On Your Side Investigates team is another important part of WBRC’s marketing strategy. As a Senior Marketing Producer I am responsible for concepting, writing, shooting and editing promotional spots that both highlight the team and prove WBRC’s “On Your Side” branding.
INVESTIGATIONS
Highlighting special investigations and promoting them in the lead up to their air date is key to attracting as many viewers as possible to the stories that the Six On Your Side Investigates team covers. I am responsible for writing promotional scripts, coordinating with the investigative reporters on tone and content, creating special graphics as well as shooting and editing these spots with tight deadlines.
NEWSCAST PROMOTION
Promoting the stories that will air in WBRC’s newscasts each night is another essential part to the overall marketing strategy. My responsibility as a Senior Marketing Producer is to drive viewers to newscasts by promoting stories that resonate with the audience and reach WBRC’s target demographics. These nightly promotional spots have strict deadlines and are fully produced each day from start to finish within a matter of hours.
Promoting the various aspects of WBRC FOX6 NEWS and the television station’s brand of being “On Your Side” is both challenging and rewarding.
I have honed both my marketing and video production skills by consistently executing the marketing strategy of the number one television station in Birmingham through creative and engaging promotions.
Check out more of my work on my Vimeo page.