Social Media video content and Livestreaming
Creating video content tailored for social media and producing livestreams to promote upcoming events was a large part of my job as Executive Producer for WBRC Magic City Weekend.
Video content tailored for social media
Creating video for social platforms and experimenting with both format and content to engage and grow the audience was one of the biggest avenues for promoting Magic City Weekend.
Livestreaming events
Coordinating and shooting livestreamed events was a regular part of the strategy to position Magic City Weekend as the premier source for those who wanted to keep up with everything new and exciting in Birmingham.
Leveraging social platforms to grow audience
Even though Magic City Weekend was a website launched by WBRC, a local television station, it maintained a “digital first” mentality when it came to marketing and content creation. Learning the ins and outs of producing video and promoting a brand through social platforms helped me grow my knowledge of marketing strategies.
Check out more of my work on my Vimeo page.